Evlin Marcelline

Why NIG CARE-E

The Right Indonesia Partner for Smart Hospital Robotics

As CEO of NIG CARE-E, the vision goes beyond merely distributing hardware or software, it is about orchestrating an integrated ecosystem. The IEEM Methodology enables seamless integration between advanced robotics, HIS/ERP software systems, IoT technologies, and real-world clinical workflows.

Download NIG CARE-E Information

Our Position

"We are not a robot reseller.
We are the Orchestration Partner that ensures success."

Our Moat

The moat is not the robot. The moat is the orchestration intelligence layer — making every robot and system work together seamlessly, safely, and intelligently.

🏗️

20+ Years in Enterprise Workflow & ERP

Deep experience in back-office automation, ERP, and enterprise systems across manufacturing, trading, services, and distribution in Indonesia.
🏦

Enterprise Engagements — BNI & BRI

Currently handling RFI and orchestration workflow projects with major Indonesian institutions, touching thousands of partner organizations including hospitals.
📋

Hospital Survey & Pipeline

50+ hospitals surveyed (private & public) across Java, Sumatra, Kalimantan & Sulawesi. Strong interest in automation, robotics, and orchestration confirmed.
✅

Ongoing POC — A.I Nurse Call & Robotic Orchestration

Integrating IoT, AI workflow intelligence, smart monitoring, and robotic coordination through a plug-and-play healthcare ecosystem.
🔗

COBOS / Orchestration Framework

Developing orchestration-based operational frameworks aligned with IEEM COBOS methodology and intelligent workflow research.
🇮🇩

Local Team. Real Operations. Proven Execution.

We understand hospital operations, people, workflows, and technology integration — because we have done it.

Evlin's Venture

indogo

Autopilot Business Consultant

Active Since 2008 · 16+ Years

INDOGO helps every type of business grow green with an autopilot system built on 3 proven pillars — SOP, System, and People. Co-founded by Evlin Marcelline, INDOGO is her flagship business-transformation vehicle, combining 16+ years of operational experience across seven distinct industries in Indonesia.

1000+

Active Clients

Industries

16+

Years Active

Day Transform

Vision & Mission

"Everyone is CEO — Chief Example of Others. We build autopilot businesses so owners lead by example, not by firefighting."

INDOGO's mission is to provide proven, practical SOP, Industry-Specific Cloud Systems, and People Profiling solutions — easy to implement, impossible to outgrow.

Professional Innovative Trustworthy Result-Oriented Proven Since 2008

The Framework

3 Pillars That Make Business Run Itself

An integrated system that makes your business run automatically and measurably — without you having to be present for every decision.

⚙️

SOP

Core Competency Since 2008

INDOGO's flagship and most celebrated service. Our SOPs are proven, practical, and designed to be run independently by your team — not dependent on the owner's presence.

Complete Operational SOP
Detailed Job Descriptions
Workflow & Process Mapping
KPI & Performance Metrics

💻

System

Cloud IT Tools — Industry Specific

Not generic software. Cloud-based systems tailored specifically for 7 industries, giving you real-time visibility, automation, and complete mobile access 24/7.

F&B Management System
Retail POS & Inventory
Manufacturing MRP System
Real-time Dashboard & Mobile Access

👥

People

LifeCode Profiling & Team Matching

Using LifeCode profiling methodology to understand the character of business owners and their teams, ensuring the right people are in the right roles — always.

LifeCode Assessment
Team Profiling & Matching
Leadership Development
Culture Building Programme

1000+

Successful Clients

16+

Years of Experience

Industry Specialisations

Days to Autopilot

Industries We Serve

Specialised Systems for Every Sector

INDOGO doesn't do generic. Each system is purpose-built for the operational realities of its industry.

🍽️

F&B (Food & Beverage)

🏪

Retail & Wholesale

🧵

Textile & Garment

💍

Gold & Jewelry

🚚

Distribution & FMCG

📐

Project-Based Business

🏭

Manufacturing

🌿

Other Growing Industries

Transformation Roadmap

90 Days From Chaos to Autopilot

A structured three-phase programme that takes your business from owner-dependent chaos to a self-running, measurable system.

Days 1 – 30

Assessment & Planning

Full business audit
Bottleneck identification
SOP & system design
Team LifeCode profiling

Days 31 – 60

Implementation

Deploy SOP & cloud system
Intensive team training
Dashboard & tools setup
Initial monitoring

Days 61 – 90

Optimisation & Handover

System fine-tuning
Evaluation & improvement
Autopilot mode ON
Handover & ongoing support

Your Autopilot Route

Two Paths to Business Freedom

Whether you're starting from scratch or already have SOP — INDOGO has a proven route for you.

😵 Route A — Starting From Zero

Full Autopilot Build

For businesses where the owner does everything, there's no SOP, reports are manual, and stock never ties up.

Complete SOP — Built from Scratch
Industry-Specific Cloud IT System
People Profiling & Team Matching
90-day guided implementation
Ongoing support & community access

Start Route A →

💡 Route B — Already Have SOP

SPEED — System Fast Track

For businesses with working SOPs and trained teams who need real-time systems, automation, and dashboards now.

Cloud IT System (focused deployment)
Real-time Operations Dashboard
Mobile Access 24/7
Fast implementation — weeks not months
System integration with existing processes

Start Route B →

Join the Movement

The INDOGO Community

Join thousands of entrepreneurs who have already transformed their businesses with INDOGO. Get access to workshops, mentoring, resources, and a network that grows with you.

🏭

IC Industreneur

Community of industry entrepreneurs supporting each other, sharing wins and strategies for sustainable growth.

Join Community →

🍀

IG LifeCode

Personal and team profiling programme using LifeCode methodology — match the right people to the right roles.

Explore LifeCode →

🌐

INDOGO Website

Explore all programmes, case studies, free business autopilot assessment, and direct consultation with the team.

Visit indogo.id →

Ready to Run Your Business
on Autopilot?

INDOGO offers a FREE Business Autopilot Assessment — discover exactly which systems, SOPs, and people strategies will transform your business in 90 days.

🚀 Free Assessment → 💬 WhatsApp INDOGO 🌐 Visit INDOGO

Our Solution

The Orchestration Intelligence Layer

NIG CARE-E orchestrates the entire ecosystem so robots and systems work together seamlessly, safely, and intelligently.

NIG
CARE-E

Orchestration
Intelligence Layer

🧠

AI Workflow Intelligence

🤖

Robotics Integration

🏥

Hospital Operations Expertise

📊

ERP & HIS Integration

🚀

Deployment & Support

📡

Real-time IoT Connectivity

🛻 Patient Flow & Registration

Automated patient routing, registration, and care coordination with real-time tracking.

📦 Logistics Automation

Linen logistics, medication delivery, specimen routing, and supply chain automation.

🧹 Disinfection & Housekeeping

Autonomous disinfection robots orchestrated with workflow management systems.

💊 Medication & Sample Delivery

Robot-assisted medication dispensing and lab sample transport with full audit trail.

👩‍⚕️ Nurse Workflow Support

Intelligent nurse call systems, alert management, and task delegation automation.

📈 Analytics & Reporting

Real-time dashboards, operational KPIs, and predictive insights for hospital administrators.

Market Entry Potential

Realistic, Scalable & Executable

A proven roadmap from Indonesia's 3,270 hospitals down to a focused initial deployment in 50+ private hospitals within 3 years.

National Market (TAM)

3,270

Hospitals in Indonesia

Target Market (SAM)

~800

Private Hospitals B & C

Initial Focus (SOM)

50+

Hospitals in 3 Years

✓

Focus on private Class B & C hospitals with urgent digitalization needs
✓

High-impact use cases: registration, routing, specimen delivery, medication delivery, linen logistics, disinfection
✓

Scalable to 5,000+ hospitals in Indonesia and the broader ASEAN region
✓

Indonesia as the gateway to ASEAN and the Global South

Survey Findings

What Hospitals Are Telling Us

70%+ of surveyed hospitals show strong interest in robotics & automation
Private Hospitals (Class A, B, C) plus Specialist, General, and Regional hospitals surveyed
Top needs: Patient flow, logistics, medication, disinfection & nurse support
Coverage across Java, Sumatra, Kalimantan & Sulawesi

Pipeline Target

50+

Hospitals, with possibility expansion to hundreds even thousand across Indonesia

Professional Journey

21 Years of Enterprise Excellence

From software engineering in 2002 to building one of Indonesia's most comprehensive enterprise automation ecosystems.

2024 – Present

CEO, NIG CARE-E

Healthcare Orchestration Intelligence

Building Indonesia's orchestration intelligence layer for smart hospital robotics. Leading hospital pipeline development, enterprise partnerships with BNI & BRI, and COBOS framework development.

2024 – 2026

Chief Business Development Officer

Red Bean Crispy Donuts · Piggy.co.id · Innergrowth.id

Establishing and executing business development strategy, SOP building, consultings and enlightment mentoring across multiple ventures.

2016 – 2026

Business Development Advisor

300+ Entrepreneurs

Helped more than 300 entrepreneurs develop their business with IT technology — SCM, CRM, ERP, FICO, Scheduling, Payroll to Marketplace integration across retail, gold, diamond, and textile sectors.

2012 – 2014

Business Development & Developer

Mei Ren Song Furniture Company — China

Built marketplace for furniture division from scratch to Go Live. Gained international enterprise experience in one of North China's largest furniture companies.

2008 – Present

Commissioner

LenMarc.com · INDOGO.id · LEMPOS.com · LenERP.com

Built a comprehensive ecosystem of enterprise software — from cloud ERP for retail, fabric, textile, and gold industries to full-stack business automation platforms.

2006 – 2008

Microsoft Student Partner & Advisor

Microsoft Indonesia · Maranatha Christian University

Served as MSP and MSA bridging university and Microsoft Indonesia. Awarded Hall of Fame at IT Maranatha.

Education

Academic Foundation

A rare combination of technology, business, and human development expertise built across two countries.

2026

PhD Candidate

China (Active Research)

Continuing advanced research in orchestration systems and healthcare automation.

2025

Top 10 Finalist – Creative Young Entrepreneur (CYE)

Junior Chamber International (JCI) Indonesia

Selected as one of the Top 10 Finalists in the Creative Young Entrepreneur (CYE) program by JCI, recognizing innovative business leadership, entrepreneurial impact, scalability, and contribution to economic and community development through technology-driven solutions and business transformation initiatives.

2024

Certified Professional Coach (CPC)

Coach Indonesia Academy

Completed with distinction — 84.4/100. Certified in professional coaching methodologies.

2024

Top 5 Finalist Merry Riana

Merry Riana Entrepreneur/Leadership Program 2024

Recognized as one of the Top 5 finalists in the 2024 Merry Riana program for demonstrating outstanding leadership, business potential, and personal development.

2020

Top 20 Startup For Industry 2020

Startup4Industry Program — Ministry of Industry Republic of Indonesia (Kementerian Perindustrian RI)

Recognized as one of the Top 20 emerging startups in 2020 for driving innovation, digital transformation, and scalable solutions within the industrial and business ecosystem.

2011 – 2013

Master of Business Administration (MBA)

Changchun University of Science & Technology, China

Average 87. Certificate of Rapid Progress (进步很快). Represented Indonesia at Jilin TV Hanyu Chao — Top 4 Finalist.

2005 – 2008

Bachelor of Information Technology (S.Kom)

Maranatha Christian University

GPA 3.83. Singapore Management University Scholarship. Hall of Fame IT Maranatha. HIMA Leader. Microsoft Student Partner.

2025

Certified Hypnotherapist (CHt)

LKP Amerta Bakti College

Advanced certification in hypnotherapy and human behavioral coaching methodologies.

2010

Winner — Pitch Idea Contest

JobStreet.com

Online Southeast Asia cross-country competition on digital business innovation. Won 5 Apple iPads.

Recognition & Portfolio

Proven Track Record

National awards, international recognition, and media coverage validating the vision and execution capability.

National Award

TOYP 2023 — Ten Outstanding Young Persons

Personal Development Category · Represented Indonesia at World Congress Taiwan 2024

Media Recognition

Indonesia Best CEO — SWA Magazine 2021

Selected by employees as Best CEO in the Era of Pandemic for Game Me For Action methodology

Network Leadership

BNI Top Visitor Brought

Business Network International Top Visitor Brought 2023

Ministry Recognition

Top 20 Startup 4 Industry

Ministry of Trade and Industry · Hannover Messe Digital Exhibitor 2022

Press Coverage

LEMPOS — Chip Magazine 2016

Featured as "Dokter IT" — Published nationally in Indonesia's leading technology magazine

Magazine Headline

SWA Magazine — Couplepreneur Edition

Front page feature story on entrepreneurial innovation and business automation

Contest

Jobstreet Asia pitch idea contest

#1 winner pitch idea contest held by Jobstreet Asia

Network Leadership

BNI Gold Member 2024 & Master Connector 2023

Business Network International — Top Visitor Brought 2023, Speaker & Gold Status

Network Leadership

Known Your Business Flywheel

Business Network International — Online Webinar

Network Leadership

BNI Master Connector 2023

Business Network International — 2023 Master Connector

Network Leadership

JCI CYE 2023 - Bali

Junior Chamber International, Creative Young Entrepreneur 2023

Social Education

Maranatha Christian University

Insight - Deep Dive in Autopilot Business Software

Social Community

iCommunity

iCommunity Business Matching Goal Settings

Social Community

iCommunity

iCommunity How to Choose Team Selectively

Social Community

iCommunity

iCommunity Inner Management

The Right Indonesia Partner for Smart Hospital Robotics

3 Pillars That Make Business Run Itself

Specialised Systems for Every Sector

90 Days From Chaos to Autopilot

Two Paths to Business Freedom

The INDOGO Community

Ready to Run Your Business
on Autopilot?

The Orchestration Intelligence Layer